Communication (A level BS)
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Communication is the process of exchanging information or idea between two or more people or groups.
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Communication
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Advantages of good communication
- The business can make more informed decisions based more better quality information
- Easier to implement change as stakeholders recognise the need for change
- Encourages a more motivated workforce as they may feel involved in decision making
- Helps to ensure the business is well coordinated and that employees follow corporate objectives
- Allows a firm to become more competitive due to improved efficiency
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Which method of communication?
The method of communication that is best suited to a business will depend upon several factors:
- The costs involved
- The speed
- The complexity of the message
- The size of the organisation
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Verbal vs. Written
Verbal:
- Can generate immediate, accurate feedback
- No costs
- Allows spreading of information quickly
Written:
- Evidence of incidents means high legal status
- No possibility of information becoming distorted
- Detailed information +statistics can be communicated
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Features of communication
- A sender
- A message
- A medium/channel
- A receiver
- Feedback
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Barriers to communication
Jargon is a word or phrase that has a specialised or technical meaning
Noise is anything that can interfere with the receipt of a message
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Methods to ensure good communication
- Do not send too much information
- Write in a way the receiver will understand
