Sales forecasting (A level BS)

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Sales Forecasting

A prediction of the level of sales revenue for individual products or the organization as a whole. Sales forecasting – A prediction of the levels of sales revenue for individual products. > o Measure departments performance > o Motivate staff with targets > o Monitor achievements > o Planning – Cash flow forecasting and Workforce planning

Qualitative Forecasting

– Production based on opinion (hunch/Delphi technique (ask many experts) New products (no research) or small business (quick decisions)

Quantitative Forecasting

– Production based on statistics (back data/looking at facts) Factual back up (statistics) and persuasive (encourage managers)


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